Doxa (δόξα) is a Greek word meaning common belief or popular opinion, from which are derived the modern terms of orthodoxy[1] and heterodoxy.[2] Used by the Greek rhetoricians as a tool for the formation of argument by using common opinions, the doxa was often manipulated by sophists to persuade the people, leading to Plato's condemnation of Athenian democracy.
http://en.wikipedia.org/wiki/Doxa
lunes, 24 de noviembre de 2008
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